As one of the country’s premier shopping, dining and entertainment destination, Ayala Malls takes a leap further by heeding the world’s call for sustainability by launching an awareness campaign called Greenology. More than just a venue for leisure and relaxation, Ayala Malls continues to take an active role in bringing the sustainable lifestyle to the consumers through the various events and activities lined up in the coming months.

Through the years, Ayala Malls has been showing its unwavering commitment in providing not just innovative and rewarding experiences to its customers and patrons but also an atmosphere fit for the green lifestyle. Greenology is just one of the many eco-friendly efforts the Ayala Malls is promoting to raise the standard of sustainable living through its programs for its patrons and the environment.

A sustainable lifestyle finds expression in ECO ART, a display of edgy art installations featuring sculptures and 3D models highlighting the fundamentals of recreating, in partnership with renowned artists Alma Quinto, Pete Jimenez, Mac Valdezco and Ral Arrogante with students from University of the Philippines, University of the East, University of Sto. Tomas, College of St. Benilde, Far Eastern University, Philippine Women’s University and Technical University of the Philippines. The art installation aims to educate the shoppers of how much garbage is consumed by using plastics or paper cups. Starting August 28 until September 11, be captivated with visually stimulating pieces from ECO ART to be exhibited simultaneously around Glorietta, Greenbelt, Alabang Town Center, Market! Market!, TriNoma, Bonifacio High Street, Ayala Center Cebu and UP Techno Hub.

Witness Ayala Malls’ top local brands and designers as they support the campaign by collaborating with Ayala Malls in creating clothes and accessories made out of eco-friendly materials via Limited Edition GREEN LINE. The Limited Edition GREEN LINE is available to the public for two weeks (September 16-30) at the Filipino Zone, Greenbelt 5. Top local brands include Bayo and Folded & Hung. Greenbelt 5 Filipino Zone designers to participate in this momentous event are Aranaz, Arnel Papa, Barba, Bonne Bouche, Gaupo, Jun Escario, Myth, Paradi, Religioso and Ana Rocha.

World-renowned artist Kenji Williams also supports Ayala Malls’ sustainability campaign as he performs live at the Ayala Malls this coming October. An award-winning musician, filmmaker, music producer and classically trained violinist, he combines visual media with music to tell a story of planetary consciousness and spiritual evolution.

Ayala Malls' response to the call for sustainable development is also exemplified through its Solid Waste Management Program that fully integrates environmental responsibility with a clean and green mall lifestyle. Ayala Center pioneered in waste segregation which led to the establishment of The Solid Waste Management (SWM) program. It also established the Material Recovery Facility, a first in the commercial center, which complies with Republic Act 9003, known as the Ecological Solid Waste Management Act. This environmental impact is through residual waste diversion from the landfill or reduction of waste that goes to the landfill by recovering materials that can be reused, recycled, and processed into compost and bricks. Ayala Center together with Jeram Hauling Services developed the close loop system wherein garden waste is converted into compost or soil conditioner through Vermi composting. This is presently used in the Ayala Center landscaping and cost 50% less than the market price. Shredded and pulverized dried residual wastes are converted into brick after mixed with cement, sand and water. These can be used as paving blocks in the Ayala Center.

Indeed, the Ayala Malls’ Greenology campaign is a true testament towards a cleaner and more eco-friendly environment. These and more are some of the reasons why we lov’emall at the Ayala Malls!